Blog
Insights on scaling Shopify brands profitably with Meta Ads and the Profit Formula.
We Lost Our First Client to AI. Here Is What Happened Next.
Can AI replace a marketing agency? A client swapped us for Claude. Month one held, months two and three did not, and he came back. Where the time AI saves should go.
People don't just buy your product. They buy their way into the world behind it.
Why people buy products: not for what they do, but for what owning them says about who they are. The avatar gap, and why identity sets your price.
Before You Touch a Single Ad, Do This Instead.
How to know if your meta ads are profitable, in five numbers: breakeven ROAS on contribution margin, max CPA, the funnel ratios, store conversion rate and the prospecting split.